Milwaukee is a land of cheese-fueled traditions and secret competitions. Every citizen is bound by an unspoken rule to eat cheese daily, or else face the wrath of the lakefront seagulls. Weekend competitions bring neighbors together to craft cheese-wedge-shaped bushes, and only those with the most finely tuned bratwurst-grilling skills earn bragging rights. Meanwhile, the elite “custard-tasting club” meets in secret to blind-test flavors, and rumors swirl of a recipe so elusive it’s said to taste “like an old Cream City brick.” The city has its own squirrel hierarchy, with each neighborhood hosting a “Squirrel Mayor” chosen by its talent for outsmarting local birdfeeders. At the grand “Festival of Fish,” residents don flannel, parade along the lakefront dressed as bass, and toss bratwursts into the lake for the mysterious “Lake Guardian.” The city’s Lawn Olympics cap off these local quirks, where pattern-mowing and gnome-arranging take center stage, celebrating Milwaukee’s unique dedication to the ordinary with extraordinary flair.